MIXED-MEDIA
CAMPAGNE POSTER

CAMPAIGN: NO NATURE, NO FUTURE

FOR THIS CAMPAIGN, I EXPLORED HOW TO COMMUNICATE THE URGENCY OF CLIMATE CHANGE IN A DIRECT AND VISUAL WAY. THE STARTING POINT WAS SIMPLE YET POWERFUL: WITHOUT NATURE, THERE IS NO FUTURE. NOT LATER, BUT NOW.

IN MY FIRST CONCEPT, I WORKED WITH THE IMAGE OF A ROBOT ADDRESSING PEOPLE IN THE CITY WITH THE WORDS "NO NATURE, NO FUTURE." THIS IDEA FORMED THE FOUNDATION FOR A CAMPAIGN THAT CONFRONTS, ACTIVATES, AND INVITES REFLECTION. OVER TIME, I REFINED THE CONCEPT AND TRANSLATED IT INTO A VISUALLY STRIKING POSTER AND AN INTERACTIVE DIGITAL EXECUTION.

VISUAL DESIGN

THE POSTER SHOWS AN EMPTY AND WITHERED CITYSCAPE OF ARNHEM (DANSPLAATS): NO PEOPLE, NO GREENERY. THIS VISUAL SILENCE CREATES A SENSE OF UNEASE AND HIGHLIGHTS WHAT IS MISSING. THE COLOR PALETTE REINFORCES THIS EFFECT: A BROWN, DRY BACKGROUND AND A DARK SKY EMPHASIZE DECAY, WHILE A YELLOW SIGNPOST AND A SMALL GREEN PLANT SYMBOLIZE HOPE. THESE CONTRASTS ENSURE THE MESSAGE RECEIVES MAXIMUM ATTENTION.

TEXT & MESSAGE

THE SLOGAN "IT'S NOT ABOUT LATER, IT'S ABOUT OUR LIVES NOW" MAKES THE MESSAGE PERSONAL. IT EMPHASIZES THAT ACTION IS NOT SOMETHING FOR THE FUTURE, BUT FOR THIS MOMENT. THE COMBINATION OF URGENCY AND HOPE CREATES BALANCE: THE THREAT IS CLEAR, BUT THE SOLUTION FEELS WITHIN REACH.

ACTIVATION

AT THE BOTTOM OF THE POSTER IT READS: "EVERY CHOICE COUNTS. SCAN THE QR CODE AND JOIN IN." WITH THIS CALL TO ACTION, THE CAMPAIGN SHIFTS THE VIEWER FROM OBSERVER TO PARTICIPANT: SMALL CHOICES, LESS WASTE, MORE SUSTAINABLE TRAVEL, MORE CONSCIOUS ENERGY USE, BECOME PART OF THE STORY.

WHY THIS WORKS

• THE MESSAGE IS SHORT, POWERFUL, AND CONFRONTATIONAL.
• THE IMAGERY EVOKES EMOTION THROUGH WHAT IS MISSING.
• THE COLOR CONTRASTS DRAW ATTENTION AND CREATE SPACE FOR INTERPRETATION.
• THE QR CODE MAKES THE CAMPAIGN IMMEDIATELY ACTION-ORIENTED.